Microchip Technology Inc
Get Launched - Austin

Get Launched in Austin, TX

Microchip is proud to bring the Get Launched start-up program to the Capital Factory in Austin, TX. Learn how to quickly go from concept to creation and get to market fast through our series of technical workshops, keynote speaker presentations and partner exhibits. Featured partners include: AWS IoT and Digi-Key

Austin’s Get Launch event is entirely free and includes hardware for participation in technical workshops, one-on-one access to experts and partners, food and refreshments and more. All technical workshops for the Austin event are listed below. Individual registration for workshops is required in advance and space is limited so sign up today. 

Event Schedule

Full Schedule for Get Launched in Austin, TX
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The general exhibition will be open from 12:00 p.m. to 8:00 p.m. Workshops will run from 12:00 p.m. through 4:30 p.m., followed by presentations from 4:30 p.m. until 7:30 p.m.

Get Launched in Austin, TX
Time Company Speaker Format Session
12:00 p.m. – 2:00 p.m.Microchip TechnologyBob Martin, Wizard of Make Workshop Effortless Design Workshop: Advanced Arduino® Debugging
12:00 p.m. – 2:00 p.m. Hallsten Innovations Jonathan Hallsten, CEO Workshop Napkin Sketches to Product with Hallsten Innovations
2:30 p.m. – 4:30 p.m. Microchip Technology Mamun Ahmed, Marketing Applications Engineer Workshop Effortless Design Workshop: Rapid Prototyping with Sensors
2:30 p.m. – 4:30 p.m. Mozilla Mozilla Product Evangelist Workshop Hands-on with SAM W25 Xplained Pro evaluation kit (MCU and Wi-Fi®): Turning an IoT-ready Device into a “Web Thing”
4:30 p.m. Microchip Technology Bob Martin, Wizard of Make Presentation Microchip and the Maker Community
5:00 p.m. Hallsten Innovations Ltd. Jonathan Hallsten, CEO Presentation From Napkin to Reality: Beyond Hot Glue and Dev Boards
5:30 p.m. Mozilla Mozilla Product Evangelist Presentation Mozilla IoT Demo with the Microchip SAMW25
6:00 p.m. Digi-Key Mike Almond, Area Director, Business Development, South Central Presentation Digi-Key Innovation
6:30 p.m. Got Interface Dan Skiba, President Presentation Idea to Revenue: The critical steps along the journey
7:00 p.m. Amazon Web Services Paul Underwood, AWS Solutions Architect Presentation Developing IoT Applications with AWS

Effortless Design Workshop: Advanced Arduino® Debugging

Instructor: Bob Martin, Sr. Staff Apps Engineer – “The Wizard of Make” 

Have you ever wanted to move your Arduino® Sketches into a professional development environment with full debug capabilities?

This session will introduce you to the Arduino Sketch import capability in Atmel Studio 7, which allows for full source code debugging. You’ll get to keep the ATmega328P Xplained Mini evaluation kit and the JTAGICE3 debugger which provides everything needed to implement source-level debugging on Arduino projects.


Effortless Design Workshop: Prototyping with Sensors

Instructor: Mamun Ahmed, Marketing Applications Engineer

This hands-on training session will walk you through how to develop an embedded sensor node prototype. In the first half of the session, you will build a weather station by configuring a PIC® microcontroller and weather sensor using MPLAB® Code Configurator (MCC), a graphical programming interface and MPLAB X IDE.

In the second half of the session, you will build a lighting system controlled by ambient light. In this lab, you will dive into configuring some of the built-in Core Independent Peripherals of the PIC microcontroller using MCC. You will also learn how to add simple software to change the LED brightness based on ambient light dynamically. All attendees will get to keep the hardware used in this class so that they can continue prototyping additional designs.

Building Things for the Web

Instructor: Instructor from Mozilla

Mozilla is bringing this hands-on demo of their Internet of Things (IoT) platform to Texas for the first time.

Turn a “Thing” into a “Web Thing” with an IoT-ready SAM W25 microcontroller-based platform. You’ll get to define its capabilities and connect it to a Mozilla Things Gateway. The gateway represents a personal command and control center for users to privately manage connected IoT devices.


Capturing the Essence of your Idea on a Napkin

Instructor: Jonathan Hallsten, CEO of Hallsten Innovations

Join this interactive workshop with Hallsten Innovations where they will teach you how to invent, capture and think through a new venture through the use of a napkin. Topics covered will include how to crystallize the essence of a product offering (value proposition) and sketch out the essentials of a business plan.

Along the way, gather critical organizational information on how to iterate fast, glean timely customer feedback and seek out money-saving design and manufacturing insights from a company who has commercialized dozens of products for clients.